Oct. 06, 2020
PROSPECT Homes has redesigned its marketing suites with a new choices room designed to improve the customer experience and safety.
Working closely with Stanza Style, USP Creative, Porcelanosa and Jem Kitchens, the homebuilder has opened a new look marketing suite at The Ridings, Longridge, with the options available for customers to select from clearly on display.
Prospect’s head of sales Samantha Williams explained: “Planning for the redesign of our marketing suites was well underway pre-Covid and we’d already decided that we wanted to make the choices room much more visual rather than having samples stored away out of sight. The vision we had was inspired in part by John Lewis where they have samples of fabrics on display and swatches customers can take away.
“We now have all of the standard and upgrade options of kitchen unit colours, carpets and other flooring, wardrobe finishes and tiles positioned so they’re easy for visitors to see. Feedback from visitors has been really positive – they love being able to see all of the options at a glance and understand how the combinations would look together in their new home.
“The added advantage of our new way of displaying the customer options available is that it reduces touch points, making it potentially more hygienic. We appreciate that people may still want to touch the samples and so we have hand sanitiser and gloves available for customers with cleaning carried out between appointments.”
Prospect has also introduced QR codes in its marketing suites to help visitors access brochures, floor plans, buying guides and other information with ease. It means instead of having to physically pick up printed literature, customers can simply scan the code with the camera on their mobile phone to be taken directly to the development web page
Alex Egan, from Stanza Style, said: “Most sales offices on new build developments have sample boards built into cupboards that have to be pulled out for the customer to see. The brief we were tasked with was to come up with something different to improve the customer experience and make it easier for buyers to see the choices available to them. We designed the Prospect choices room so that the samples are all on view and can be moved with ease if required.
“We also introduced pegs with samples of the carpet and vinyl choices that customers can take away rather than having to lend the entire book of samples.”
Prospect, with its headquarters in Liverpool, has sites across the North West including The Ridings in Longridge and Hall Drive Park in Alsager. The final home is now on sale at Rose Gardens in Clitheroe and Brook View is soon to launch in Leigh.
All of the profits from the sale of Prospect homes are invested in The Riverside Group to finance their social value work and support some of the most vulnerable in the community.